Even those already using 2D codes can learn a lesson here.

While technological change can be profound, it usually arrives with little fanfare, unannounced and often completely overlooked by the population in general. The invention of the printing press at a time when only a minority of the population could read remains heralded as one of civilization's defining moments.

While TAGs metrics can achieve 100% confidence, the real goal was to support sales. More precisely, the real goal is to sell a product or service, often forgotten in the details of advertising and marketing. TAG not only ensures that you never lose sight of that goal but it creates that very opportunity - connecting buyer and seller.

The fundamental change that TAG brings to the way people interact with their environment requires a total restructuring of the advertising model. Passive advertising will be at a distinct disadvantage and active advertising will be, well interactive.

The disconnect that exists between a physical advertisement and a purchase decision can now be fully addressed and advertisements can become the true precursor to sales that they were meant to be. Any advertiser, manufacturer, distributor or retailer can engage customers directly and in exciting new ways. So we ask again, do you think you are ready?