While TAG offers a new level of covenience to the consumer, it's really not about that.

What was it? Was it the full-page newspaper ad or the pullouts in the magazine? Was it the signs in the subway or the ones in the bus stop? Was it the ads with the fast cars and scantily clad models or the ones with the family scenes out enjoying nature? The product is selling but what is helping and what is just eating up money? Advertisers ask those questions all the time. More precisely, manufacturers, distributors and retailers ask advertisers those questions all the time.

Now, with the use of TAGs, answers are available but also in many cases, there is no need to ask the question. Whenever a customer captures a TAG, the process can be tabulated and distinct metrics generated in real time. Promotions and coupons (described elsewhere) can extend the connection between producer and consumer further, increasing interactive information to unprecedented levels.

Imagine tying every sale to a specific campaign or better still a specific advertisement, without ever affecting or encumbering the customer. While the initial goal of advertising was to support sales, quite often we lose sight of that goal in the process. TAG simplifies and automates metrics with 100% confidence, to the point where you can again focus on that original goal - to sell a product or a service.