And TAG referrals move at the speed of light.

Anyone who has spent any time sales can tell you that the best type of lead is a referral. Jeffrey Gitomer would certainly agree that if you cannot close a referral you really "suck at sales". In fact, you don't even have to know anything about sales to know that you're more comfortable making a purchase when someone you know has endorsed it.

So when someone you know sends you a TAG they captured from an item they just know you'd want to have, you're more inclined to check it out and certainly more interested than if you got a flyer in the mail or heard it on the radio or saw it on a poster or almost any other method of advertising.

Advertisers spend a lot of money trying to reach customers. They know part of their advertisements are working, although, they can never be entirely sure which part. One thing we can all be sure of, is that of all methods of advertising, a direct referral from someone we trust carries a lot more weight when it comes time to make a decision.

The next time you see the "Best Buy" ad, where the customer goes "Oh my god, it's perfect", just think about adding "perfect for whoever" and think about using TAG to send the information about that perfect item to their friend. Sales leads just do not get any better.

The process of referring isn't a part of the TAG technology but sharring was included in the initial beta. While it appears missing in the latest update, the functionality to relay TAGged information seems so obvious, we believe it will be there in the the final product; especially given the additional potential for viral advertising.

A TAG represents a link a customer can use. It only makes sense that it can also be something a customer's friends can pass around amongst themselves. And being so easy to do, means that TAGs and the items they represent will be referred even more often.