While we have been sleeping, the rest of the world keeps moving.
Discussion of QR Codes
Israel and Japan team up to light the fuse.QR codes are two-dimensional barcodes, which means that they encode data in two directions, decoding information at a much higher speed. First created by the Japanese corporation, Denso-Wave, in 1994, QR codes were designed to allow their contents to be decoded at a high speed and even if partially damaged, the data can still be extracted.
In comparison to some of the barcodes you may be used to, individual QR Codes can hold as much as 50 times more information and up to 16 QR codes can be linked together, creating series of codes for even greater capacity or simply using a series smaller codes in place a larger one.
The main purpose for QR Codes is to automatically input information into a phone (such as the data from a business card) having to type it in. That means no more typing!
Perhaps the most popular service has been providing QR codes that can link users to a website. This service is simple, forward and to the point and since QR codes can be printed on almost any media, any person or company can add a QR code to their products and direct a user to a website, where they can provide information or initiate other processes that provide simultaneous feedback to whoever deployed the code.
For advertisers, this might generate real data on the visibility of their ads, while manufacturers might consider initiating warranty registration or identify further products or services. Each industry will determine its own use but the initial priority will be the transfer of information from paper to electronic form. However, the potential is far greater.
Just think of all the credit and debit cards a person has to carry around with them. Why not just use your phone? Just walk up to a vending machine and pay with your phone or purchase goods in a convenience store the same way. Not possible you say. Try telling that to the Japanese.
QR codes, utilized in paperless transactions, have allowed major retail chains in Japan to enhance distribution efficiency through cooperative technology with their shippers in key areas such as apparel and cosmetics. As well, automated reporting has provided additional efficiencies for suppliers and wholesalers, who can better manage their logistics through monitoring feedback.
At exhibitions, seminars, and trade shows registration and entry can be streamlined by using a QR coded ID badge or displaying a QR code on your phone. Better still, what about planes, trains or any other queue?
In large companies, asset management is commonplace and QR codes facilitate inventory control and loss prevention. Now, with the phone as the reader, anyone can benefit by placing QR codes (either visible or hidden) on their own property.
QR codes had a great future and still have plenty of potential. 3GVision from Israel, in partnership with NTT DoCoMo of Japan, lit the 2D barcode fuse and now boast 75% utilization amongst Japanese mobile users and 120 million users worldwide. And even though that's a big lead, were still betting TAG will be the first to a billion.
Although Microsoft TAG will have a major impact, there will still room for QR Codes. QR Readers are self contained. That means that they perform the translation of the code on the device without the need to connect to the internet. While locations isolated from internet access grow less abundant every day, in those locations QR Readers have an advantage. So QR Codes still have a future. Just how much of a future, now depends on TAGs.
Some things transend language.
Watch the discussion on CityTV
Getting a message across.
Or watch the Shotcode video